Why have Focus Group Transcription

Focus group transcription is an important task when running a business. This is varied for group meetings, strategic planning meetings and problem solving brainstorming meetings that involve the participation of several people. When carrying out focus group meetings or discussions, it is important to have the proceedings recorded for future reference in decision making. This cannot be effective unless the recorded audio or video files of the focus groups are transcribed by a professional body. Here are the reasons as to why business focus group transcription should be done.

Easy analysis of discussion or meeting

Focus group discussions or meetings are essential for planning through brainstorming. The focus group involves several people who provide divergent views on a given topic. This makes the proceedings in the focus groups to be marked by active and rapid contributions such that more than one speaker may offer their opinions at the same time. Though the essence of the group meeting is to share actively, this may appear to be chaotic hence difficult to analyze the recorded files directly. Therefore, transcription of the recorded files by a professional transcriptionist is vital hence making analysis easy for an appropriate decision making.

Elimination of noise

Recorded files for the business focus group meetings or discussion are full of noise as participants are normally free to interrupt each other. The noise may also be caused by giving of views that diverts from the main topic of discussion. When the professional transcriptionist is working on the recorded files in order to transfer the contents into a text format, they leave out the segments that can be considered as noise. This entails a discernment process by the transcriptionist who focuses and highlights the most important contributions from the focus group participants. However, the noisy opinions are not trashed as the transcriptionist may include them in brackets within the text copy. This helps the analysts to decide on what to focus on in their decision making.

Cost effective

Outsourcing focus group transcription services is cost effective. This is because the professional providers of the transcription services are committed in offering high quality transcripts at the best rates. In this case, the business owner does not need to hire an extra staff to carry out the transcription tasks for the focus group meetings and discussions as the transcription company takes the responsibility for the whole process at affordable fee.

Unbiased opinion highlights

When focus group transcription services are outsourced, the opinions are highlighted in an unbiased manner. This is because the transcriptionist does not belong to the business company having the focus group meeting and discussions hence not influenced by any of the participants or a certain way of thinking. This helps in identifying the ideal ideas that leads to informed and right decision making process.

At https://www.transcriptionwave.com we provide unbiased, quality and affordable focus group transcription services. Contact us and benefit from our professional services.

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

Conducting a Focus Group Session Successfully

Focus groups can be defined as small interview groups that are structured. People who go through the interview usually have similar characteristics (e.g. different backgrounds with the same views on various topics, they could also be part of the same community or financial group). The main aim of the interview is to collect information about a certain topic that is guided by a set of focused questions. Participants listen and interact with each other as well as the facilitator or leader which usually results in different views as opposed to interviewing different people separately.

Purpose of the focus groups is to come up with a deeper understanding and broad view rather than get a quantitative summary. A lot of emphasis is put on opinions, responses and insights. Focus groups are normally made up of 8- 12 people. Multiple groups are normally encouraged as all the discussions are mostly influenced by the comments from the individuals who are involved. The discussions are normally held for about one or two hours. There are some special cases however when it can last the whole day or two.

It is important to have a skilful leader or facilitator to handle the focus group. An outsider can be used especially if you are familiar with the participants so that they can be comfortable enough to address their views. The questions should be set in such a way that the conversation flows naturally. Do not ask too many questions and they should be classified as broad or specific. When recording the sessions always make sure that the speakers identify themselves before they go ahead and speak. This is usually easier for the transcription process.

The interview usually consists of 3 parts: opening, questions and conclusion.

The opening section is supposed to welcome all the participants, introductions and thanking them for attending the focus group. Purpose of the focus group should be reviewed so that people are in the same page. Don’t brush away negative comments as they help to provide insight on the topic.

Remember to guide all the participants through the questioning part so that there are no confusions.

When it comes to the conclusion part, this is where things that were being discussed are wrapped up. This is done by summarizing the discussion and giving the participants the chance to say their last words. Finish off by thanking the participants for spending their time in the discussion and offer to give them transcribed material once it is available. More on Focus group transcription.

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

Tips to Use When Preparing To Record Quality – Focus Group Discussions

Focus group discussions are a modern way of sharing discourse in order to listen to individual points of views on a given topic. The sessions may be educational or research-based discussions, where individuals come together in order to come up with the best solution to a problem.

How to prepare for a focus group discussion

There are a few things to keep in mind, in order to obtain the desired results from a group discussion.

  • Location selection – You should to select a place with minimal disturbance such as a quiet room or out in an open field, preferably a place with shade from the scorching sun. This is aimed at providing a serene environment, to enhance the concentration of group members.
  • Get a properly functioning microphone – The microphone you select should be configured for the occasion; some microphones tend to be too loud or inaudible which greatly affects the quality of the discussion.
  • Turn off voice activation gadgets – Be sure to turn off all voice activated gadgets especially phones and laptops to avoid causing unnecessary disturbance.
  • In case the group members are required to be identified; make sure that the discussion members introduce themselves to the other group members, before proceeding with the discussion session. This kind of interaction provides a platform for the transcriber to associate members with something they say. This is a very good advantage, because it gives basis for arguing and presenting varied points of view about the subject at hand.
  • Referring to people by name is also important, to help group members get to know each other and it is also a good way to thank group members for their contribution in the discussion.
  • It goes a long way to serve snacks and beverages during breaks, because the clanking of cups creates some noise; reducing the monotony of an extremely quiet discussion session.
  • Group members should also be asked to switch off their phones, because these devices are likely to emit signals which interfere with microphones. Therefore, putting phones on silent or on vibration is not an option; all the phones should be switched off during the discussion session.
  • Before you begin, it is wise to check that all the equipments are functioning properly. Use headphones to ensure that the microphones and speakers are working as required, to avoid causing a disturbance to the other group members.
  • Provide detailed explanations to the transcriber about the nature of the discussion and profiles of the group members who will participate in the discussion, to help them get accustomed to technical terms constantly referred to during the discussion.

Also read focus group transcription

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

Preparing Focus Group Digital Recordings for Transcription

Focus group discussions are a popular interview method used to collect relevant information from a group set up. Usually these group discussions are informal and allow the sharing of information between the participants. The group sessions have a moderator, or moderators, who facilitate the discussions by asking questions relevant to the research topic and encouraging debate among participants to get different point of views about the topic at hand. For effective analysis of these group sessions; a number of people have turned to digital recordings for documentation purposes. Here are a few tips which will help you prepare the discussion groupings for digital recordings.

  • The first step is to get a good digital recorder and get familiar with the equipment. Set the recorder up and record discussions with friends; in order to get a feel for the equipment and how it works.
  • Get an external microphone to ensure that you will record high quality audio. The audio recorded is very important to the transcription process; if any sound distortions are picked up the transcription is likely to have inaccuracies or misinterpret facts. The internal microphone which most recorders come with is not sufficient to get the clear audio quality required for transcription purposes. An external microphone also acts as a backup plan should the internal microphone fail to record any sound.
  • Set the recorder to use a compressible file format. This may be a technical process and you can get help from an audio equipment expert.
  • When initially purchasing the recording equipment; make sure that the recorder is supported your computer’s operating system. This is because you will transfer the recordings to your computer for storage and to send to transcriptionists via email.
  • Make sure that you inform participants that the group sessions will be recorded for documentation purposes. This is an important move to help participants prepare to speak freely regardless of the presence of recording equipment.
  • Record the participants when the only activity taking place at that time is the discussion. Recording when the participants are eating will lead to muffled audio and the participants will be more conscious of the equipment and give inaccurate facts or refrain from answering questions entirely.

Once you have your digital recording from the group discussion; transfer it to your computer system. Remember to compress the digital audio file and create a backup storage for the file for added safety. more on focus group transcription

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.