Importance of Professional Market Research Transcription Services

Market research transcription services are essential in the business sector today. As many business go online in order to enjoy the opportunity to trade globally, market research has become important sue to stiff competition in the saturated and dynamic online market. Market research entails trailing the current trends in the market to enable the company to have a competitive edge over other similar businesses. A market research should be recorded and later transcribed for effective plan of action. However, getting professional market research transcription services comes with the following benefits.

Focus on essential collected data

Hiring professional market research transcription services facilitates focusing on the essential data collected from the field. The skilled and market research experienced transcriptionist highlights the important data in the recorded files through intelligent transcription that allows for elimination of irrelevant data. This makes the work easier for the marketing strategic plan experts in a company to zero in the transcribed text that leads to an effective plan of action that increases sales in the company. In addition, this saves time and resources required for planning as the team does not have to listen through the entire recorded file in order to identify the key points.

Timely transcription

Market research should be carried out frequently as the online market is highly dynamic. This requires frequent marketing campaigns in order to keep up with the changing trends in the market. Therefore, the transcription of every single market research should be done pretty fast and delivered within the designated time to make promotional campaigns that are relevant to the current trends in the market. A professional market research transcriptionist makes this possible as they are not part of the business hence they dedicate their entire time in transcribing market research provided to them hence timely submission of transcripts.


Market research data is very sensitive and should be kept secret. This means that the collected data should not find its way to any unintended third party. Professional market research transcription provider is guided by the code of professional ethics that prevents sharing the recorded files or complete transcripts either intentionally or accidentally with the third party. The provider also puts in place security measures that minimizes licking of the files to other sites through cyber crimes. This helps in keeping the market research data and transcripts as exclusive property of the client who submits them for transcription.

At provide professional market research transcription services that are quality oriented, time bound and cost effective while adhering to confidentiality.

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

A Guide for Effective Market Research Project

An effective market research project can only be realized by making a strategic plan to achieve it. A part from allocating adequate time to carry out the research there are other factors that contribute to the success of this type of research project. Here is a viable guide that you can follow to come up with a great market research project.

Strategic plan

Before embarking on the market research project process, sit and come up with a strategic plan. This is a plan containing details on how you want to go about the project. Here, plan for the time that will be adequate for the project without rushing the process at any point. Also, identify exactly what you want to achieve from the research project. This stage gives way to the rest of the process.

Determine the objectives

In order to come up with a good market research project, you must determine and understand your objectives. The objectives are the backbone of the entire process as they provide the guidelines to be followed. However, you should not come up with objectives alone as there is a risk of being too narrow. Therefore, bring on board all the stake holders in the organization to contribute their views. Then, write them down awaiting the filtering process. in addition, going through similar research works carried out before can help in giving more ideas on how to go about the objective writing and other details for the project.

Request for proposals

The request for the proposals should have required clarity with the scope being well described. Here, include the statement and objectives that are clear, specific and products of creative thinking. Ensure that the target audiences are well defined for the project to succeed. At this point, consider the best procedure through which the set goals of the project will be achieved. For example the custom market research.

Identify ideal research agency

In order to get the best research agency, ensure that you are well vast with the goals, vision and mission of your organization. In this case, get the agency with a history of carrying out similar research for organization with similar goals with yours. This can be derived from the previous customer reviews about the agency.

Draw up a budget

When drawing up a budget, make sure that it is realistic to facilitate the realization of the set goals. Therefore, examine the objectives keenly and make a budget that is best suits the project. Once the budget is drawn, ensure that you adhere to it throughout the project.

Generate questionnaires

Questionnaires determine the success or failure of the market research project. This is depends on how the questioned are structured. Thus, let all the questions to lead to the goals and objectives of the organization such that the responses will be relevant to the research project.

Clear results presentation

Market research project results presentation is the most important stage that leads to growth of the organization. Therefore, organize the presentation in a clear and easy way for participants to understand. Cater for audio and visual faculties of the participants by making video and audio presentation for better perception. More on market research transcription.

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.