Podcast transcription services: Why it is important?

Every podcast is to have a transcript. However, there are many who simply do not bother towards including them. It could be that the owners might have skipped their podcasts to be transcribed, since they are of the opinion that it is not worth the money to have it performed or simply do not understand benefits involved in hiring experienced and qualified podcast transcription services.
Reasons why one should consider having podcasts transcribed through good and knowledgeable podcast transcription services

  • Transcripts are searchable: Having the podcasts to be transcribed would effectively mean that the owner would be generating huge number of traffic to the website, since the text becomes searchable. People are likely to stumble upon the transcribed podcasts while browsing the web related to contents which the podcasts deliver. The search engines would pick up keywords. Video and audio for the show however, are not searchable, but transcripts very much are.
  • Content: It may be that the individual is not able to decide as to what is to be placed on the blog. The transcript can be copy, pasted and an instant blog is created, with no room for thoughts. One can also use their podcast transcript for creating newsletter content for the list or numerous short articles within a short period of time.
  • Creating products from transcripts: As the individual has few transcripts, then it is essential to have an e-book. It creates a good amount of revenue for the person and more possible ways towards generative revenue from the podcast.
  • Attracting huge audience: Although there are many people who prefer watching video or listening to audio, there are still many who prefer text version. They might not have an hour or even 30 minutes to devote to the show. But reading contents can take just half the time. Also, they may prefer printing transcripts for highlighting key points or go back and go through it.
  • Reference: On having handful of podcasts, the individual may remember saying something, but is not able to remember as to which show was it. It could cause the person to spend few hours trying to find time for spotting in the audio, so that a reference can be made. By having a transcript, the individual simply is required to search through text which takes a minute. The visitors also may find it useful for similar reason.

Since the benefits are many, using podcast transcription services is really worth the effort and money.

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

Reasons Why Podcast and Transcription Services Make a perfect Match in Business

Podcast has become a popular marketing tool in the online businesses. The uniqueness of podcast marketing is that it creates a tangible relationship between the business owner and the customers who listen to the contents delivered to them through this medium. This form of marketing can be more productive if combined with transcription services. However, most business owners find this combination tricky since podcast is known to be a free form of marketing while transcription services are paid. It is worth to invest in transcription of podcasts for best results in the business marketing strategy. Here are some reasons why you need to have podcasts transcribed as a business marketing strategy.

Enhanced web traffic

When a business goes online, it becomes absolutely important to make it visible to all the web visitors who determine the traffic in the website. Increased sales are achieved when once the website has high traffic. Podcasts alone cannot drive the traffic of the business websites with the aim of getting the desired number of sales. This is when transcription services become essential in order to create an equivalent of the message contained in the podcast into text form. When catchy keywords are used in the transcribed materials the web traffic increases as they are captured in the search engines. This optimizes the landing page of the business site hence bringing more web visitors into the site leading to increased sales.

Makes podcast material accessible

The materials contained in the podcasts might not be accessible to the all listeners even when the major challenges are eliminated. It is regrettable when a listener misses out the vital information in the podcast due a simple reason such as lack of earphones. When the same information in the podcast is transcribed, it is possible for all to read through if listening is impossible. This spreads the message across to a multitude of internet users.

Convenient in a tight schedule

Today’s world is moving fast requiring one to rush against time to accomplish important tasks. In this case, one might not have enough time to listen to the entire information in the podcasts. Having this information transcribed into text form makes it convenient for those in need of quick information to skim through the written text on the web site. In this case, they can leave out the unnecessary parts and concentrate on what is essential for their needs.

Transcription adds value to the time taken to prepare the podcasts as it makes the message reachable to those who would have missed the information in them. Investing in transcription of podcasts is a bold step towards success of business. More on podcast transcription

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

Integrating Podcasts on Your Blog

If you have a blog you might find that at times you are out of ideas on what to post. That is why it is important to have different content on your blog so that you can always have something to post and keep your blog updated. Podcasts are a good addition to blogs because they add an element of interest and will keep your blog readers captivated.

Podcast-Headphones

You might be wondering how to add a podcast to your blog. Here is a guide on how to integrate podcasts on your blog.

  1. Have a podcasting plugin installed on your blog
  2. Blubrry’s PowerPress plugin comes highly recommended as a user friendly and highly customizable choice.

  3. Add a category for podcasting on your blog
  4. It is important to categorize relevant post to the podcasting category. This will ensure that the podcast episodes are generated appropriately on the RSS stream. This is also important when it comes to adding podcasts to other directories like iTunes.

  5. Create a feedburner for your podcasting directory
  6. People will be able to subscribe to your podcasts via RSS using the feed you set up. This feed is also what you will submit to directories including iTunes.

  7. Make podcast recordings to upload to your blog
  8. Recording should not be complicated and you can use almost any mic which produces quality recordings. The Yeti USB microphone is a good choice. Audacity is also a good choice if you want to edit your recordings in mp3 format and audacity is available for free.

  9. Include show notes with each podcast
  10. The show notes should give a brief description about what the podcast is about and also includes hyperlinks to the diverse things you may mention on the podcast.

Transcribing your podcasts is also a good move to have content for your blog which acts as a search engine ranking enhancing tool. Having the transcript in PDF or document format available for download also gives your readers something to read on the go.

Podcasts add diversity to your blog content giving your readers something fresh and different to look forward to. Podcasts are also in a sense easier to create because we tend to speak faster than we write and therefore you will be able to cover what you wanted to in a short time. However, it is important to come up with a brief outline for what is to be covered on the podcast to be more efficient. More on podcast transcription.

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

The Advantages of Having Podcast Episodes Transcribed

If you are trying to reach a wider audience with your podcasts, or you simply have a large audience but are looking for a way of presenting the content in a different manner, podcast transcripts could be the answer that you are looking for.

There are numerous benefits of having the episodes of your podcast transcribed. Some of them include:

Search engine optimization- the transcript can be put up on your blog or website and this in turn feeds the search engines with loads of great content where it can crawl and attract more people to your site. This helps you get new listeners and readers to your audience.

Free stuff for people- the transcripts can be given to podcast subscribers at no charge, as a bonus for having them on board.

Easily come up with new products for sale- you can come up with books or courses that can be sold at a small fee as means of generating income from the transcripts. They can also be given out for free if your goal is not to make money.

Reach people you might have not- not everyone is able to listen in to what you have to say on your podcast. Transcripts help numerous people to get the information that you are trying to pass on thus generating the action required.

Instant blog posts and articles- you no longer have to keep banging your head on the desk because you have nothing to write as the transcripts offer instant content for your blog or website. These can be used to drive people to the podcast if they are looking for more information to make it more popular.

Making brandable reports quickly- PDF brander can be used together with affiliate links on the podcast. These can be used by the guests and listeners to make extra commission on some of the products that they like.

Something more for the guests- transcripts can handed out as that something extra that guests have while listening to your podcasts. This helps to retain the listeners as they know you actually care about them.

Make a video-the transcript can be combined with the podcast to make a Power Point Presentation or they can be arranged into various slide shows to make a video easily and quickly.

Transcripts are also a great way to improve search rankings and get to a wider audience which is very beneficial as it helps to make the podcast more successful. More on podcast transcription.

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

Social Media: Focus on Podcasts

TV is one of the most popular forms of media. As much as there are many people who might want to dispute this, a majority of people still find themselves drawn to the entertainment box. Radio which was more popular in the previous generation is slowly losing its glory. This is mostly because there are numerous gadgets that can be used to listen to music.

Podcasts for example can be used in place of the radio. This is one of the things that is increasingly gaining popularity in social media. Some of the basics that involve the podcasts include:

About podcasts

This is a combination of the words “broadcast” and “iPod”; podcasts are a kind of digital media that is episodic. Users can download to this media via web syndication when they have subscribed. They take the form of the audio although there are video podcasts where slideshows are used.

In the past, they were only used by the techie demographic but the general public son caught up. Content used in the podcasts usually ranges from culture, sports, music and magic among many others.

Social Media and Podcasts

Podcasts were introduced almost at the same time as social media. Most people understand social media as fancy web 2.0 terminologies that are related to Facebook and Twitter which are a means of opening up communication as well as interactions between organizations and their followers, fans and audience, brands and persons.

The podcasts allow for a wider interaction with people mostly because of the syndication feeds. Feeds permit the users to download the podcasts once they have been released and listen to them using a variety of mediums. This is different from the radio where you have to tune in at a specific time or date.

Most of the time, the people who have produced the podcasts will become the producers and vice versa thus they end up holding conversations with each other. Podcasting calling usually calls for active participation and listening.

Content and Freedom

Podcasts empower both the consumer and the producer. Listeners can choose the time they want to listen to the content.

Anyone with a computer and microphone can participate as it does not have too many restrictions. They have become one of the most unique ways of sharing information/content. Podcasts have broad audience, do not have any restrictions, can be used easily as it does not have difficult applications and is one of the major forms of media which gives people voice to be heard. More on podcast transcription

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

Podcast Consumer Review

Originally, the data presentation was delivered in conjunction with the Association for Downloadable Media as a webinar on the 21st of May 2009. This was the first time that the public got to hear about the report. As revealed by the Podcast consumer: 2009 can be named as the 4th iteration of the study that is widely cited of the budding audience for video and audio podcasts as the numbers have increased significantly over the time. The Multimedia Research Series 17th Edison/Arbitron Research Internet were used to get the data that was used for the research presentation: it is one of the most comprehensive and longest running series of study done on adoption, consumer usage and the behavior that surrounds technology and new media thus provided a lot of valuable information that was used to give the research a great backbone.

Edison’s vice president Tom Webster who is in charge of strategy and marketing was the person who gave the presentation in a meticulous way. It runs for approximately 60 minutes when questions are included and therefore you do not have to be worried about spending a lot of time on the presentation. Individuals can also download slides that were used for the presentation if they want to keep them for later reference or other personal uses. Some of the highlights of the study include:

  • The fact that one in every four Americans said that they had ever listened/watched and downloaded a video or audio podcast.podcast_listen
  • Awareness of the entire podcasting idea grew from 37% of the citizens in America to 43%.
  • Time shifting was the number one reason that was given for increased podcast consumption- this is the ability of a person to consume content when they feel like it or when desired.
  • Podcast consumers will continue over the years to be an ideal advertising target despite the fact that they are becoming increasingly unreachable via interrupt and traditional advertising.

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Some of the reactions that people had on the Podcast Consumer were nothing short of praise and they include:

Michael Dalfonzo said that “Tom, as always very enlightening. Saw the slides earlier, but it’s always enjoyable to hear your commentary on the study. 2009 looks like the year when Podcasting will become a major force.”

Alex Wunschel said that “Tom, amazing data, enjoyed the webcast and I will present some slides at our podcast conference “niche09″ June, 20th in Munich.”

More on podcast transcription

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.