Social Media: Focus on Podcasts

TV is one of the most popular forms of media. As much as there are many people who might want to dispute this, a majority of people still find themselves drawn to the entertainment box. Radio which was more popular in the previous generation is slowly losing its glory. This is mostly because there are numerous gadgets that can be used to listen to music.

Podcasts for example can be used in place of the radio. This is one of the things that is increasingly gaining popularity in social media. Some of the basics that involve the podcasts include:

About podcasts

This is a combination of the words “broadcast” and “iPod”; podcasts are a kind of digital media that is episodic. Users can download to this media via web syndication when they have subscribed. They take the form of the audio although there are video podcasts where slideshows are used.

In the past, they were only used by the techie demographic but the general public son caught up. Content used in the podcasts usually ranges from culture, sports, music and magic among many others.

Social Media and Podcasts

Podcasts were introduced almost at the same time as social media. Most people understand social media as fancy web 2.0 terminologies that are related to Facebook and Twitter which are a means of opening up communication as well as interactions between organizations and their followers, fans and audience, brands and persons.

The podcasts allow for a wider interaction with people mostly because of the syndication feeds. Feeds permit the users to download the podcasts once they have been released and listen to them using a variety of mediums. This is different from the radio where you have to tune in at a specific time or date.

Most of the time, the people who have produced the podcasts will become the producers and vice versa thus they end up holding conversations with each other. Podcasting calling usually calls for active participation and listening.

Content and Freedom

Podcasts empower both the consumer and the producer. Listeners can choose the time they want to listen to the content.

Anyone with a computer and microphone can participate as it does not have too many restrictions. They have become one of the most unique ways of sharing information/content. Podcasts have broad audience, do not have any restrictions, can be used easily as it does not have difficult applications and is one of the major forms of media which gives people voice to be heard. More on podcast transcription

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

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