Transforming Audio on a Website Friendly to Individuals with Hearing Impairments

The number of people who visit web pages that mainly deal with multimedia information such as motion pictures and sounds has tremendously shot up. However, a majority of these web pages do not have the capability to serve the people with hearing problems. The absence of subtitles and captions is the main problem, and these caption features should be added to the content of such websites in order to stop locking out people with hearing problems. About two hundred thousand people who have hearing problems visit the internet daily. What they hope for is to enjoy web videos, just like all other web users. This is achievable with the incorporation of the subtitles to web videos, to enable them to enjoy both the visual and audio aspect of a video.

A while back, there was a case involving a person referred to as Michael, who suffered from hearing problems. He was determined to set up an online page inclined towards internet marketing, and after navigating through numerous websites he found an informative document on a site that detailed the procedure for coming up with a lucrative online advertising website. However, he found this tutorial in a podcast which was accessible only a pay and download basis. The basic assumption is that if the podcast transcript would have been accessible, it would have had a more positive impact on Michael. Although the podcast was available for download, it was not of much help to Michael because he needed someone to translate it for him; before he could eventually use the tips offered in the recording.

Search Engines cache transcription for audio/video files

It is common knowledge that most search engines such as Google, Yahoo and Bing use their cache memory; working around the text content of online sites to locate the desired content. In case character scripts are accessible on the webpage, they will be marked by the search engines therefore increasing the website traffic and enhancing efficiency.

The transcripts found on a website with multimedia content boost its search engine ranking, and the website’s traffic increases as more visitors easily locate it. The audio representation and the creation of subtitles for web videos are essential components of audio-visual applications. It should be taken into account that these two components (the media file and transcript) are standalone materials on a webpage. The scrutiny of detail and time should also be a key factor when adding these useful features to a website.

More on Captioning and Subtitling

Jessica Miller, Marketing Head in Transcriptionwave, General Transcription Services Company in the US.

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