Transcription is the ideal way of making the audio and video files visible in the internet. It is important to appreciate that online market has become a center for sales of products and services. This has been caused by the development in technology that has made it possible for one to advertise their services and brands to a multitude of internet users while transactions are made online. However, online market has experienced stiff competition hence it is important for the marketing materials posted to be made visible. In this case, transcription of the audio and video files is instrumental in making them visible to all. There are many factors that prevent the recorded files to be visible to a multitude of web visitors. They include;
Lack of modern web browsers
Video and audio files posted in the website can only be viewed from a supported browser. It is important to bear in mind that not all target audience have access to the modern browsers such as tablets and other advanced mobile devices. This means that when they access the website with their unsupported devises, they cannot view the audio and video files posted in it. Therefore, it is advisable to have the recorded files transcribed such that the text form equivalent to the audio and video contents will be accessible through those devices.
Most firms focus on the amount of returns against the time available an approach that puts a lot of pressure to the employees. As a result, the employees are denied the chance to view the videos, audio or podcasts posted on specific sites that are relevant to the business deals they are handling. This explains why they are likely to bypass the videos and audio files rich in materials they are looking for and settle for the written text as it is all they are allowed to view. Thus, transcribing these files makes the materials available to them as well.
Limited time and concentration
Online market is a very dynamic place that requires swift actions every time. This translates to limited time that one has to do marketing research about an item they need. In addition, low concentration span results to an individual not taking time to view a video or listen to an audio file. It should be noted that reading posted texts is faster than viewing a video or listening to an audio file. This is why it is advisable to have an equivalent of audio or video file available in text form through transcription for those with limited time or low concentration span due to varying reasons to access.
All these factors calls for transcription services in order to make the audio and video files visible to all internet users.